WhatsApp Business API Integration for Odoo CRM
PROJECT SUMMARY
This project delivered a complete WhatsApp Business Cloud API integration for Odoo CRM, centralizing all customer communication under a single business number. Built for a sales-driven organization managing a four-person agent team, the solution was designed to streamline support, sales follow-up, and team supervision within a single platform.
The client relied on scattered WhatsApp conversations with no connection to their Odoo CRM, making it difficult to track sales follow-up, assign conversations to agents, or maintain a reliable activity history. Manual lead entry and disconnected communication channels created gaps in accountability and slowed down response times across the sales team.
A custom Odoo CRM integration was built using the WhatsApp Business Cloud API to enable bi-directional messaging, supporting text, images, and file attachments directly from Odoo. The system included manual and automatic conversation assignment across four agents, automatic lead creation, contact association, sales tagging, and a Python-based webhook layer for reliable message and status synchronization.
The integration consolidated all WhatsApp communication into Odoo CRM, giving the sales team a single source of truth for conversations, response times, and follow-up status. Automated lead creation and activity logging reduced manual data entry, while the new performance dashboard improved visibility into agent workload and support metrics. The client was pleased with the streamlined workflow and the scalability of the final solution.
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