GoHighLevel Marketplace CRM & Subscription Automation Build
PROJECT SUMMARY
Built a complete GoHighLevel CRM and automation system from scratch for a UK-based hair product marketplace connecting salons with their clients. The GoHighLevel automation setup covered multi-pipeline lead management, four audience-specific nurture sequences, and webhook integration with a custom React/tRPC platform. It was designed to onboard salons, convert one-off buyers into subscribers, and reduce churn across the marketplace.
As a new marketplace launching from scratch, the business needed separate automation tracks for salons, subscribers, one-off buyers, and brand suppliers, plus a way to convert repeat purchasers into recurring subscribers. The platform's custom tech stack also required reliable two-way webhook integration to trigger GoHighLevel workflows from live platform events.
A full GoHighLevel build was delivered with three CRM pipelines for salon acquisition, brand acquisition, and client lifecycle, alongside six automated email and SMS sequences covering onboarding, re-engagement, subscription upselling, and retention. Webhook integrations connected the custom platform to GoHighLevel in real time, triggering pipeline moves and sequences based on purchase behavior, with tagging and segmentation supporting accurate targeting throughout.
The marketplace launched with a fully automated CRM capable of nurturing four distinct audiences without manual intervention, including a subscription upsell workflow built to drive recurring revenue from repeat buyers. Reporting dashboards gave the founder visibility into lead volume, conversion rates, and email performance, while webhook-triggered automations kept salon and client records synced with the live platform. The client had a scalable foundation ready to support growth from day one.
Technology stack
More GoHighLevel Projects
Have a similar project in mind?
Tell us about it we'll show you how we'd approach it.